Media Relations 101 - Why Your News Release Gets Trashed

Ever wonder why your press release didn't make the cut—or worse, landed straight in the recycle bin? Join us for a lively and eye-opening session that will take you into the mind of the media.

Presented by Mike Lysakowski, Senior Director of Marketing & Communications at Skills of Central Pennsylvania, this session will explore the dos and don'ts of crafting a compelling news release, how to build strong media relationships, and what journalists are really looking for in your pitches.

Whether you're a nonprofit leader, marketing professional, or just tired of hearing crickets after you hit "send," this session will equip you with practical tools, expert insights, and a few laughs along the way. Don't miss this chance to turn your media outreach from ignored to impactful!